Facebook may have been the one to get its start among college students, but now Instagram seems to be working on a feature that will appeal to the college student demographic.
According to Jane Manchun Wong, Instagram seems to be working on a new feature that will allow college students to link their schools to their accounts, and find classmates to connect with. The code also reveals what looks like an ability to report someone for pretending to go to a specific school.
The new feature was spotted in Instagram‘s Android app code and seems to be currently under development. The feature also provides the ability to remove a school a student linked to, as well as reporting tools against bullying or harassment.
Instagram is working on "School Tag" for college students:
"Link to your school in your bio to easily find and message other students at your school"
School Tags show in bio, including the name of the college, class year, and major. pic.twitter.com/ieBXvP34zH
— Jane Manchun Wong (@wongmjane) June 28, 2018
While not even in testing yet, it may allow a student’s bio to feature a link to their college, however, when a student adds their college, Instagram will also ask to list their graduation year and major as well. Other students can find them in this way.
Up until now, it was possible to find classmates (recent or old) on both Facebook and LinkedIn, and it’s the first time Instagram seems to be bringing in something similar. My guess is that it’s targeting the younger demographic of current college students, rather than graduates looking to connect with people who went to the same college as them.