Instagram is getting serious about its ad business, A few weeks after introducing Carousel and the first ever clickable ads on its platform, Instagram is now beefing up its offering, introducing action buttons like “shop now” and more targeting options.
Also Read: Twitter Launches Official Partner Program To Boost Brand Engagement
Since it was acquired by Facebook, there was no doubt Instagram would come up with an ad offering to monetise its platform. It seems like things are speeding up lately, since the introduction of carousel ads a few weeks ago.
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Today, Instagram is introducing call-to-action buttons and enhanced targeting.
Add CTA Buttons To Your Instagram Ads
When you advertise on Instagram – and on any other platform for that matter – you often have a clear objective. It could be that you are simply looking to build more awareness for your brand, to recruit more subscribers for your newsletter, get more users to download you app or, even better, to get people to buy your products online.
Well now you can do all that on Instagram, easily and very efficiently, thanks to a collection of new action buttons for ads: Shop Now, Sign Up and Install Now.
Of course, we can imagine that other action buttons will follow.
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Target Your Audience Based On Their Interests
Until now, advertisers could only target people based on simple demographics like age, gender or location.
Instagram understood that people come to the platform to follow their passions, the things and brands they love, from travel to cars and entertainment. This is why Instagram will start offering new ways for advertisers to connect to the right people through expanded targeting options. For this, Instagram will work with Facebook.
Better targeted ads are not only a huge advantage for advertisers who will get to show their ads only to the relevant users, they are also great news for user experience.
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I, for one, can’t wait to see ads I may actually be interested in, rather than whatever some brand manager decided to push towards my feed. What about you?
▶ For more information on how to start advertising on Instagram, check out our guide.