There is nothing like a mentor to lead you to success. Today Twitter launched its Official Partner Program to encourage more businesses to use the platform and engage with their customers.
Twitter’s Official Partner Program is in fact a merger of its existing Certified Program and its Marketing Partner program. The new organisation brings together all the members who “have been recognised by Twitter because of their high-quality products or expert-level services and proven success on Twitter.”
So What Can A Twitter Official Partner Do For Your Brand?
According to the official announcement, Twitter Official Partners can help marketers, advertisers and brands:
- – Increase campaign performance – Scale, manage and measure campaign performance
- – Gain deep insight – Measure your brand’s performance and identify marketing and consumer insights.
- – Market more efficiently – Manage your brand’s social presence, discover and display engaging content and oversee customer care.
I know what you will say: this is pretty much what every social media agency does. And you will be right. Except that in the case of an Official Partner agency, you know the job will get done right, because Twitter has recognised the quality of their work. Plus, Official Partners will have access to more advanced tools and analytics which should no doubt allow your business to build better campaigns and take the best decision at the right time.
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To launch its Official Partners Program, Twitter partnered with IBM. IBM will provide strategic insight, consulting and analytics to help brands and businesses make decisions with Twitter data. As part of the scheme, 10,000 IBM employees have already been trained on Twitter data and analytics best practices.
Glenn Finch, Global Leader of Big Data & Analytics for IBM, explained:
[quote]We believe in the transformative power of Twitter data for businesses, and are excited to be a Twitter Official Partner. With our deep industry and technology expertise, we’re prepared to help the modern enterprise capture the knowledge of social data and turn it into actionable results.[/quote]
How do you feel about this new partner program? Will it really be beneficial in pushing big brands to better use Twitter?