Google Introduces Affinity Audiences And Seasonal Event Segments For In-Market Audiences
Google is introducing two new ways for advertisers to reach their ideal customers on Search: affinity audiences and seasonal event …
LinkedIn Adds New Audience, Targeting, And Reporting Features
LinkedIn is bringing a few more sophisticated audience, targeting, and reporting features to Campaign Manager.
How To Use Facebook’s Audience Insights To Find And Get To Know Audiences
One of the most underused Facebook tools is Audience Insights. In this tutorial, we will be covering the tool’s features …
How To Find Out More About Your Target Audience
Here are a few exciting and not-that-obvious ways of finding more information about your audience – even if you think …
Everything You Wanted To Know About Split Testing Facebook Ads
Did you know, that Facebook ads offer a Split Testing feature? Well, it's time you knew - and here's how you …
Snapchat Is Going Mainstream And Attracting Older Users
A major contributor of Snapchat's appeal and meteoric rise among teens, was that their parents weren't on it. Facebook was starting to …
Twitter Advertisers Can Target You Based On The Apps You Use
Twitter was a late player into the money-making world of social platforms. Today, Twitter is betting it all on advertising, …
Instagram Jazzes Up Ads With “Shop Now” Button and More
Instagram is getting serious about its ad business, A few weeks after introducing Carousel and the first ever clickable ads …
Facebook Topic Data Is The New Super Power For Marketers
Facebook has built itself by providing Marketers with a platform where they can really reach out to their target audience. …
The Guide To Successful Marketing On Facebook In 2015
In 2015, Facebook will still be the largest social network, of course. With over 1.35 billion users, it seems almost unbeatable. …
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