Google is introducing two new ways for advertisers to reach their ideal customers on Search: affinity audiences and seasonal event segments for in-market audiences.
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LinkedIn is bringing a few more sophisticated audience, targeting, and reporting features to Campaign Manager.
One of the most underused Facebook tools is Audience Insights. In this tutorial, we will be covering the tool’s features that will help you find your ideal target audience.
Here are a few exciting and not-that-obvious ways of finding more information about your audience – even if you think you know it all.
Did you know, that Facebook ads offer a Split Testing feature? Well, it's time you knew - and here's how you should use it in your Facebook ad campaigns. The best way to find out what ads …
A major contributor of Snapchat's appeal and meteoric rise among teens, was that their parents weren't on it. Facebook was starting to look "old". And guess what. The same is happening on Snapchat. Older audiences are flocking …
Twitter was a late player into the money-making world of social platforms. Today, Twitter is betting it all on advertising, much like its bigger brother Facebook. And in this game, being able to offer highly …
Instagram is getting serious about its ad business, A few weeks after introducing Carousel and the first ever clickable ads on its platform, Instagram is now beefing up its offering, introducing action buttons like "shop …
Facebook has built itself by providing Marketers with a platform where they can really reach out to their target audience. And I am not talking only demographics here, Facebook helps marketers build complex audiences based on …
In 2015, Facebook will still be the largest social network, of course. With over 1.35 billion users, it seems almost unbeatable. So can your brand avoid to be on Facebook in 2015? Probably not.The problem, however, is …
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