Instagram is certainly getting some love from marketers lately. It might because other platforms are now considered too “mainstream” or it might be because it’s getting so cool, who knows?
The truth is, however, that anything that was done on Instagram up to now was either a photo contest or an artistic project. Up to now, because Instinct, a creative agency from Russia, took it to a whole new level for an IKEA campaign: they built a website inside Instagram!
Also Read: Awesome Photo Invasion On Instagram
IKEA wanted to push its rather odd (even for the brand) PS 2014 collection in Russia. And Instinct thought Instagram was the best platform to do so, because it was still “cool” and because it allowed just the right interaction with followers. But they still needed to find a way to push the whole of the collection and keep it easy for users to navigate from product to product. So they built a website inside Instagram.
If you visit the Instagram account Ikea_PS_2014 from your smartphone (the layout won’t work from a desktop, but that’s ok who uses Instagram on web browser anyway?), you will come across a “website” consisting of 12 images.
The account acts as an interactive catalog, divided into Benches, Tables, Storage, Light, Textiles, and Ideas. Each image is filled with tags which link to the corresponding “content” of the “website”. So by clicking through to view any of these images, you will be able to link to separate pages with more information on each product, all similarly arranged to resemble catalog pages.
It seems like a very cool idea. Even if this campaign will not impact sales directly because of Instagram limitations (no web links), it will no doubt bring a lot of awareness for the brand and the specific collection.
Here is a video:
Related Stories:
- Promoting 4G Mobile Internet With Instagram
- Instagram is the Engagement Champion
- How Many Likes Will Your Next Instagram Get?
You might also like
More from Creative Campaigns
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
Apple Will Automatically Assign You An Apple ID Passkey With iOS 17 And macOS Sonoma
Apple will automatically assign each user a passkey so they can log into Apple accounts without needing a password. Passkey allocation …
