Advertisers are growing more and more fond of Instagram. I am not talking about using Instagram Ads or anything paid here, just taking advantage of the social photo sharing platform and its features to promote a brand or one of its products.
Also Read: Instagram is the Engagement Champion
The concept was to play with Instagram to promote the great advantage of 4G speed when it comes to using social networks and sharing (or viewing) images while on the go. For this, BBDO Russia reached out to some of the sexiest Russian celebrities and famous Instagrammers.
The idea was to tease their followers into interacting with sexy images these celebrities would upload on Instagram, alongside some rather provocative hashtags (#sexy #oiled #ass #hot #naked…). But there was a trick, instead of photos, the celebrities only uploaded images of failed or very slow downloads.
Frustrated, many Instagram users started to comment and interact between themselves, often complaining about the poor quality of mobile Internet in Russia. The buzz had started, the campaign was a success.
The celebrities finally posted a short video on their accounts, explaining the campaign. As a result, more than 3 million users were exposed to the message and a great success for the “quickest campaign ever for the fastest 4G network in Russia.”
Check out the campaign promotion video:
- Meal For Share – Instagram Against Poverty
- How Many Likes Will Your Next Instagram Get?
- InstaHeartAuction : The World First Charity Instagram Auction
You might also like
More from Creative Campaigns
TikTok is launching its first TV app. “More on TikTok” will feature curated playlists and compilations on Amazon Fire TV.
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
After testing lead form ad extension in Search campaigns for the last months, Google is extending the feature to YouTube …
Free ice cream and movies, right in your driveway. Who can say no to Blue Bunny's new "Funlightenment" summer campaign?
Google is finally rolling out its Nearby Share content-sharing feature on smartphones running Android 6.0 and above.
The new Facebook Messenger Chat Plugin makes it easier for businesses to interact with customers without them needing a Facebook …