Instagram looks to be marketers’ best friend as the platform scored up to 60 times higher than Facebook in terms of engagement during Q1 this year, according to a recent study from Forrester Research.
Also Read: How Many Likes Will Your Next Instagram Get?
In his blog post, Nate Elliot wrote:
Facebook used to be marketer’s favorite as brands spent more and more into building brand pages. But times change and the recent updates Facebook brought to its newsfeed algorithm have somehow disappointed marketers who saw the fall of organic search as a way for Facebook to ransom them.
However, Forrester warns that the Facebook-owned Instagram could fall victim to the same issues. As more brands flock to Instagram, it will become more crowded and therefore more difficult for companies to stand out, opening the door for more advertising.
Do you think Instagram represents the future of brand engagement? Let us know your opinion in the comment section below. Thanks!
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