Google is bringing a new shopping section to mobile Search in the U.S., featuring clothes, shoes, and accessories from across the web.
To help users when they’re shopping online for something to wear, and allow them to see different style options across stores, find inspiration, or compare their choices, Google is launching a new shopping section in Search on mobile.
The new section – available in English in the U.S. only for the time being – features clothes, shoes, and accessories, “from across the web in one place.” so you can easily browse lots of different stores and brands at once.
To use it, all you have to do is start searching for clothes or accessories – i.e., “running shoes,” “women’s leather belt,” or “wide-leg pants.” Google will then identify popular products from stores around the web and bring them together, letting you filter the products “by style, department and size type, or look at multiple images of a product.”
You can then visit a store’s website if you want to find out more or if you’re ready to buy a product.
The feature is useful as it can be challenging to find all the stores that have a specific item, and it helps you uncover and choose the ones you want to buy from.
To make it work, Google has indexed and organized more than a million online shops and makes sure it updates product information often. It’s free for retailers to be part of Google’s indexing, and they can find out more about the types of products that are eligible to appear in the new shopping experience on Search.
Google says it will expand the feature to more queries, categories, devices, and products soon.
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