Google is using the Google Store to promote its various subscriptions, with a new dedicated page.
While most of Google’s apps are free to users (if you don’t count the ads), the company has built a pretty big list of subscriptions for various paid services. To help users find these all in the same place, Google is now promoting all subscriptions on a dedicated “Subscriptions” page on the Google Store.
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The new landing page includes four categories of subscriptions:
- Shows & Music (includes YouTube TV, YouTube Premium, and YouTube Music Premium)
- Gaming (includes Stadia Pro and Google Play Pass)
- Storage & Security (includes Google One and Nest Aware)
- Phone Plan (includes Google Fi)
In addition to growing the 3 million US customers on YouTube TV and 30 million US customers on YouTube Premium/Music Premium, Google is also working hard to bring new subscribers to Stadia Pro and Play Pass. The latter lets users get Android games without ads and unlock all in-app purchases.
Google One will play a bigger role in 2021 as Google Photos will go without free unlimited storage soon.
On the one hand, the new landing page’s point is to promote subscriptions in a place where many people already visit. On the other, Google can easily match hardware with subscriptions by doing so.
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