Google is launching a new AR-powered feature that lets users try on makeup and lipstick on its app.
After rolling out a similar feature on YouTube last year, Google is once again turning to AR to help users try on cosmetics virtually. The feature, created in collaboration with brands like L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal, and Charlotte Tilbury works within the Google Search app to let people try on their makeup shades across different models with various skin tones; or on themselves using their front-facing device cameras.
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Google got help from data partners ModiFace, a company that offers AR solutions specifically for beauty brands, and Perfect Corp, the company responsible for the popular YouCam Makeup app.
The feature, available in the US right now, lets users search for a specific lipstick or eyeshadow on Google and be able to explore the products, from the top of the search results. They can tap through different models wearing the products to compare or try on the product on themselves.
Just what you would expect with changing a filter on any social platform, switching between shades that appear at the bottom of the screen is very simple. This new experience is very similar to YouTube’s makeup try-on AR feature rolled out last year.
Google isn’t monetizing the try-on experiences just yet, but we can see this becoming an advertising product pretty soon. As such, the brands taking part in this initial launch are not paying Google for the honor of being part of the experience.
Further to the above, Google is now also starting to show beauty, apparel, and home and garden recommendations from enthusiasts and experts, who will discuss products in videos within Google Shopping. The latter is the result of Shoploop – a Google product that was built in Google’s in-house incubator – Area 120.
The AR try-on experience and the recommendation videos are now available in the Google app on both iOS and Android.
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