Google is launching a new AR-powered feature that lets users try on makeup and lipstick on its app.
After rolling out a similar feature on YouTube last year, Google is once again turning to AR to help users try on cosmetics virtually. The feature, created in collaboration with brands like L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal, and Charlotte Tilbury works within the Google Search app to let people try on their makeup shades across different models with various skin tones; or on themselves using their front-facing device cameras.
Related | Bring Baby Yoda Into Your Living Room With Google
Google got help from data partners ModiFace, a company that offers AR solutions specifically for beauty brands, and Perfect Corp, the company responsible for the popular YouCam Makeup app.
The feature, available in the US right now, lets users search for a specific lipstick or eyeshadow on Google and be able to explore the products, from the top of the search results. They can tap through different models wearing the products to compare or try on the product on themselves.
Just what you would expect with changing a filter on any social platform, switching between shades that appear at the bottom of the screen is very simple. This new experience is very similar to YouTube’s makeup try-on AR feature rolled out last year.
Google isn’t monetizing the try-on experiences just yet, but we can see this becoming an advertising product pretty soon. As such, the brands taking part in this initial launch are not paying Google for the honor of being part of the experience.
Further to the above, Google is now also starting to show beauty, apparel, and home and garden recommendations from enthusiasts and experts, who will discuss products in videos within Google Shopping. The latter is the result of Shoploop – a Google product that was built in Google’s in-house incubator – Area 120.
The AR try-on experience and the recommendation videos are now available in the Google app on both iOS and Android.
Image: Google
You might also like
More from Google
Google Brings Smart Compose And Autocorrect To Comments In Docs
To help users write comments quickly, Smart Compose and autocorrect are now available when adding comments in Google Docs.
Google Tests Adding TikTok And Instagram Videos To Search Results On Mobile
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of …
Google Adds Subscriptions Page To The Google Store
Google is using the Google Store to promote its various subscriptions, with a new dedicated page.
Google Meet Adds Live Captions In Four New Languages
Google is rolling out live caption support in Google Meets in four new languages: French, German, Portuguese, and Spanish.
Google Is Testing Dark Mode In Desktop Search
According to reports, Google is testing a new dark mode in its desktop search experience.
Google Brings Messaging And Customer Insights To Google Maps And Search
Google is bringing messaging capabilities and customer insights on Google Maps and Search to help businesses answer questions from the …
Google Launches New Version Of Crawl Stats Report In Search Console
Google last week announced a new version of its Crawl Stats report within Google Search Console.
Google Photos Will End Its Free Unlimited Storage
Google Photos will stop offering unlimited free photo backups on June 1st, 2021. After 15 gigs, you will have to …
Google Rolls Out Family Sharing On Stadia
Google last week announced that it's bringing a family sharing feature to its Stadia cloud gaming service.