Google is launching a new AR-powered feature that lets users try on makeup and lipstick on its app.
After rolling out a similar feature on YouTube last year, Google is once again turning to AR to help users try on cosmetics virtually. The feature, created in collaboration with brands like L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal, and Charlotte Tilbury works within the Google Search app to let people try on their makeup shades across different models with various skin tones; or on themselves using their front-facing device cameras.
Related | Bring Baby Yoda Into Your Living Room With Google
Google got help from data partners ModiFace, a company that offers AR solutions specifically for beauty brands, and Perfect Corp, the company responsible for the popular YouCam Makeup app.
The feature, available in the US right now, lets users search for a specific lipstick or eyeshadow on Google and be able to explore the products, from the top of the search results. They can tap through different models wearing the products to compare or try on the product on themselves.
Just what you would expect with changing a filter on any social platform, switching between shades that appear at the bottom of the screen is very simple. This new experience is very similar to YouTube’s makeup try-on AR feature rolled out last year.
Google isn’t monetizing the try-on experiences just yet, but we can see this becoming an advertising product pretty soon. As such, the brands taking part in this initial launch are not paying Google for the honor of being part of the experience.
Further to the above, Google is now also starting to show beauty, apparel, and home and garden recommendations from enthusiasts and experts, who will discuss products in videos within Google Shopping. The latter is the result of Shoploop – a Google product that was built in Google’s in-house incubator – Area 120.
The AR try-on experience and the recommendation videos are now available in the Google app on both iOS and Android.
Image: Google
You might also like
More from Google
Google Is Switching Its iOS Apps To UIKit
Google has announced it is moving away from Material Design for its iOS apps, and switching to Apple’s UIKit instead.
Google Is Moving The AdSense Auction From Second-Price To First-Price
By the end of this year, AdSense auctions will no longer be determined by second-highest bids, as Google moves its …
Google Is Giving Away Stadia Hardware With The Purchase Of A Game
Google is giving away free hardware bundles that include a Chromecast Ultra and Stadia controller, to customers who purchase Stadia …
Google Is Turning On Two-Factor Authentication For Millions Of Users
Google is turning on two-factor authentication by default for millions of accounts and encouraging users to manage inactive accounts.
Google Expands YouTube Video Action Campaigns To CTVs
As more people watch YouTube on their TVs, Google Ads is making Video Action campaigns available on Connected TVs.
Google Brings Video Backgrounds To Google Meet On Android
Google is bringing six customizable background options to Google Meet on Android. The feature was already available on iOS and …
Data-Driven Attribution Is Now The Default Attribution Model In Google Ads
Google is making data-driven attribution the default attribution model for all new conversion actions in Google Ads.
You Can Now Use An Android Phone As A Google TV Remote
Google is now allowing all phones and tablets running Android 4.3 or higher to be used as remote controls for …
Google Photos Expands Locked Folder Feature To All Android Devices
Google announced that its Locked Folder feature in Google Photos will soon be available on all Android devices running Android …
