Facebook announced it would match all donations to GlobalGiving for Australian wildfires recovery, pledging up to 1 million Australian dollars.
Australia is on fire, and people across the world are concerned and wanting to help. Facebook’s COO, Sheryl Sandberg, announced the company would help bolster recovery efforts by matching donations to GlobalGiving for up to 1 million AUD. The company will also donate 250,000 AUD to the Australian Red Cross.
Facebook activated its Safety Check feature on December 30 for the fires raging across New South Wales and Victoria. Since then, over 19,000 related fundraisers have been created on the platform, drawing donations to over 250 nonprofits and from 75 countries. With its pledge, Facebook will match all donations made via Crisis Response pages or its various donate buttons.
According to Facebook, people in Australia are turning to groups to share information, connect resources, and offer support, making its platform one of the leading communication tools between people affected by the wildfires.
Facebook has also developed four new Disaster Maps that aggregate anonymized data of user movement and population density to help response organizations get more clarity on where resources are needed the most.