It’s no surprise that Facebook was the most-used smartphone app in 2016! Facebook-owned Messenger comes second, but this year it is Google that has 5 apps in the top 10!
The world has gone mobile and Facebook knows it. With more than 146 million average unique monthly users, and 14% growth year on year, Facebook is the indisputable number 1 app for 2016. And alongside its flagship app, Facebook also ranked #2 with Messenger and #8 with Instagram. But Google also struck gold, with 5 of its apps in the top 10: YouTube (#3), Google Maps (#4), Google Search (#5), Google Play (#6) and Gmail (#7).
But some will argue (and I’m one of them) that most of these Google apps are considered “basic utilities” on a smartphone (Maps and Gmail are definitely two of them) and it’s therefore not surprising to find them ranking high.
Despite ranking only 8th, Instagram has achieved the strongest growth in 2016 (+36%), now scoring almost 75 million average MUUs! And in my opinion, we should see Instagram climbing even higher in 2017!
Are you surprised that apps like WhatsApp or Twitter did not make the top 10? Oh, and of course, no signs of Google+….
You might also like
More from Experts Talk
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
