The news is out, this time officially. In a statement on its blog, Facebook admits that, since September it has been experimenting with delivering rich media on users’ newsfeed.
More particularly, Facebook has added automatic playing functionality to its newsfeed and reported more thatn 10% increase in people watching, liking, sharing and commenting on videos.
[quote]Without having to click or tap play, videos come to life in News Feed and start playing without sound.[/quote]
However, the news is not just about that. This week Facebook has parted with advertisers and working closely with Summit Entertainment and Mindshare to promote a series of videos for the upcoming film, Divergent. The overall functionality will let videos start automatically on user’s timeline, but without sound, and if tapped then the sound will be switched on. Upon completion of viewing, the user will be able to view additional videos from the same advertisers. On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans.
Prior to changing your Facebook strategy, though, you should take into consideration that the present additions will not be available for every page and that it only applies to a carefully selected subset of publishers and advertisers.
Have you experienced the new functionality? If so, do you like it?
Related Stories:
- New Facebook Stickers Might be the First Step to Dislike button
- Facebook’s Plan to Take over TV Ads
- Facebook Tweaked its News Feed, and it’s Bad News for Publishers
You might also like
More from Facebook
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
Facebook’s ‘News Feed’ Is Now Just ‘Feed’
After 15 years, Facebook is changing the name of its home page in an effort to move away from the …
