They say that if one looks at your friends, they will know who you are. Well it seems that Facebook has taken this and more to a whole new level.
Researchers at Cambridge University have created statistical models, based on Facebook Likes that are able to predict religion, race, sexual orientation, amongst other personal attributes, with startling accuracy. To provide data for the study, 58,000 U.S. volunteers submitted their “likes,” demographic information and underwent psychometric testing using the myPersonality app created in 2007 by Dr. David Stillwell.
The results show amazing accuracy on describing one’s taste, belief, emotions, character or demographics.
Read through the following infographic by WishPond for some amazing findings:
Related Stories:
- Use Graph Search to Grow Your Audience on Facebook
- How to Use Social Media to Find Customers [Infographic]
- 10 Things You Should Never Share on Social Media
You might also like
More from Experts Talk
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
