Gaining popularity on Social Media is good for your business, but is it enough? How do you convert those “Likes” into business? How do you convince them to come into your stores, or to order from your e-shop? How do you transform followers into customers?
According to data compiled by Wishpond, asocial-media marketing applications company, 77% of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding it a whopping 277% more effective than Facebook or Twitter.
For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.
A version of this article first appeared on Entrepreneur.com
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