After testing keyword alerts in Groups last year, Facebook is bringing a few upgrades that will help admins better monitor and manage discussions.
The keyword alerts feature could be useful for brands that use Groups to keep engagement up with members. While first spotted by Jane Manchun Wong last year, screenshots of the updated version were shared by Matt Navarra this week.
Keyword alerts open up new opportunities for admins to better manage group engagement and manage discussions more effectively. By being able to set up alerts for different keywords – brand / product-related or otherwise – and be alerted when related content appears in discussions.
New! Facebook is testing an improved ‘Keyword alerts’ feature for groups
Keyword alerts allow admins to get a notification about any mention of a keyword in a post in their group, then select whether to keep or delete the post. pic.twitter.com/cJDqRUsSx8
— Matt Navarra (@MattNavarra) October 2, 2019
Apart from helping admins follow and stay up-to-date on relevant discussions, keyword alerts could also help Group admins keep an eye out for content that is against a Group’s rules – and remove it if necessary – before it’s even posted.
The feature, open only to a few select users, and there is no timeline to tell us when (or whether) keywords will launch more widely.