Twitter just made a major improvement to its targeted ads program, enabling some pretty specific targeting, and this is great news for small businesses in particular!
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Advertisers are now able to create specific custom lists of people they want to target based on their email addresses. Kelton Lynn, a Twitter product manager, explained in a blog post:
Twitter has also brought in nice changes to how Advertisers can now reach to influencers in a specific domain as illustrated in the infographic below:
Targeting is a definitely the advertising value of the future. And this why we think this is a great addition to twitter ad services.
For those who are concerned about private data and privacy, the post notes that users can opt out of the program in their settings, and it says there’s a “minimum audience size” to avoid “overly specific targeting.”
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