Today Facebook is announcing the redesign of its ad buying platform. This update is part of Facebook’s objective to make advertising as simple as possible for all.
From now on, Facebook Ad buying will start with a simple, straight forward question, which will appeal to our business mind: “What’s Your Objective?”
The system will then recommend an appropriate ad campaign based on that specific objective, and then help you determine how well your ads performed against that same objective.
By implementing objective-based ad buying and reporting, Facebook wants to answer the needs of the growing number of businesses handing their social ad campaign internally.
It’s all about objectives
- Clicks to Website
- Website Conversions
- Page Post Engagement
- Page Likes
- App Installs
- App Engagement
- In-store Offer claims
- Event Responses
For example, a marketer looking to drive traffic to their website can now place a desktop ad with a link to their full desktop site, and a separate mobile ad that links to their mobile site. This means businesses can better tailor ad experiences based on where people will see their message.
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