Facebook is starting to expand Brand Collabs Manager (BCM) to include Public Groups in a bid to help communities collaborate with brands.
Back in the summer of 2018, Facebook launched its Brand Collabs Manager – a search engine for brands to find creators, and a platform for creators to promote themselves. Over the last two years, the Brand Collabs Manager has expanded geographically and is now even available to some Instagram creators. Now, Facebook is bringing BCM to Public Groups as well.
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Brand Collabs Manager is a marketplace that allows brands to easily connect with creators to help promote their products and services, so it makes total sense to open up to Public Groups. Apart from collaborating with creators to help increase engagement, creators themselves (and public figures) can get discovered for paid partnerships and monetize their Facebook or Instagram presence.
Furthermore, brands will be able to connect with audiences that are relevant to them, in the spaces that people really trust and actively engage with. Group admins will be able to earn money as part of their work running engaged communities.