Last week, Facebook held its first Creator Day in EMEA for creators in the region and announced the expansion of its monetisation options in some countries.
As Facebook’s creator community in the EMEA region continues to grow, and build meaningful communities on its platform, Facebook wants to further support its creators as much as possible. One of the ways the company wants to do so is by bringing its monetisation options – so far only available in the United States – to Europe as well.
Following the successful completion of Facebook Creator Day, and the social network’s presence at London’s third annual VidCon, Facebook has announced the expansion of its fan subscriptions test, and its Brand Collabs Manager tool, to various countries in EMEA.
The Fan Subscriptions test is being expanded to four countries: the UK, Spain, Germany and Portugal. The feature allows fans to support the creators they love by paying them small recurring monthly payments. In exchange, they receive special rewards or exclusive content.
Facebook’s Brand Collabs Manager will now be available to creators in the UK and Germany for the time being, allowing advertisers and brands to “find and collaborate with creators for Facebook branded content opportunities.”
As Patrick Walker, Facebook’s Director of Media Partnerships for the EMEA region said in a recent blog post, Facebook’s strategy is to support creators, and “these updates are just two of many ways” it’s doing so. “Our strategy centers on helping creators unleash their creativity, engage their community, and build their business” he explains.
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