It’s that time of year again and I don’t know if you noticed, but Facebook has opened submissions for the 2015 Facebook Awards – This year things are a tiny bit different as Instagram ad campaigns have also been added to be considered – in one category no less. It’s pretty logical judging that Instagram is owned by Facebook.
The Facebook Awards are currently in their fourth year of operation and since Facebook itself has developed its ad offering a great deal in the past year we are really looking forward to see the campaigns that will be submitted for consideration. I guess we can expect the major agencies to do well like last year…
Also Read: The Facebook Studio Awards – 2014 Winners
Some of the agencies that won last year include big names like Droga5 with the “If We Made It” initiative for Newcastle Brown Ale, as well as agencies like Saatchi & Saatchi Norway with Toyota‘s “Try My Hybrid” campaign, as well as BBDO, DDB, and Leo Burnett with campaigns that I am sure we have all at least heard about since last year.
As Facebook announced the awards recently, this year’s awards are seeking “brilliant, inspired work that changes the way the industry approaches content publishing and sets the bar at new heights.” So many brilliant campaigns this year that I think choosing a winner is going to be a bit difficult.
Thinking of taking part? Categories this year will include:
1. Integrated Campaign
Are you using multiple channels for your campaign but use Facebook as your central force? This would be the category for you?
This is the only category where Instagram is allowed. Campaigns with exemplary photography, film, great design and or UX are the winners here.
3. Social Technology
Did you emphasise on creating a great app or site with Facebook in the leading role? Great use of technology will shine in this category.
4. Media Strategy
Are you data-driven? More importantly, was your campaign made super successful because you read the numbers and gained valuable insight that allowed you to reach the biggest possible audience?
5. Facebook for Good
The best use of Facebook for charitable or other non-profit positive-outcome causes will be accepted in this category. Charities and non-profit organisations are welcome to take part!
6. New Frontiers
Pushing the boundaries with Facebook in emerging markets. Did you run your campaign in India, Latin America, Africa, or the Middle East? You are eligible to take part.
If you like our stories, there is an easy way to stay updated:
Just head over to the Awards Page and check out everything from last year’s winners, to the judging committee. The important dates are the following
- – January 28th – Submissions Open
- – April 1st – Entries Due
- – May 12th – 13th Shortlist Judging
- – June 2nd – Final Judging (Creative Council)
- – June 3rd – Shortlist Announcement
- – June 10th – Winner Announcement
- – June 24th – Party in Cannes to celebrate winners
Ready, steady, submit. Oh, and good luck!
- The Guide To Successful Marketing On Facebook In 2015
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