Facebook’s Spark AR platform is finally moving out of its Instagram publishing closed beta, making it possible for anyone to create and publish their own Spark AR effects on Instagram.
Facebook launched its Camera Effects Platform in April 2017, bringing “the power of augmented reality into the hands of all developers and creators.” Then, in October 2018, Facebook renamed it to Spark AR and started accepting applications “for an extended beta for Spark AR on Instagram,” thus expanding Spark AR’s capabilities beyond Facebook itself.
Now, Facebook’s Spark AR platform is moving out of its Instagram publishing closed beta, and anyone can start creating and publishing their own Spark AR effects on Instagram. To get started, interested parties can visit spark.facebook.com to download the Spark AR Studio application, or join the Spark AR Community Facebook Group, connect with other creators, get inspired, and see what other creators are building.
In addition to the above, Facebook is introducing a new Effect Gallery that includes “niche AR effects from up-and-coming artists” making it easier for people to discover and try on new effects. Users can find these effects at the end fo their effects tray within Instagram Camera.
Growing Spark AR Effects Community
According to Facebook’s recent post announcing the move, “more than 1 billion people have already used AR effects and filters powered by Spark AR on Facebook, Instagram, Messenger, and Portal,” and the community is growing daily. With the power of Spark AR Studio, “artists, creators, and designers make custom effects to share with their communities and enable more vibrant forms of digital expression.”
Spark AR Studio has everything you would need to get started with AR Effects. Visit sparkar.facebook.com, or join the Spark AR Community Facebook Group to learn more about the features at your disposal.
You might also like
More from Facebook
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …