I’m sure you read here and there that visual content is able to bring your content strategy to a whole new level. Today, we’re having a look at a round of stats as to why visual is a real plus when it comes to social media marketing. And there is a simple reason to that: the human brain processes visual information 60,000 faster than text!
Also Read: This Is How Content Boosts Your Sales
All social networks are heavily pushing visual content, in their own way. On Facebook, Edgerank will reward you with a greater organic reach if you share a video, and Twitter is set to launch a native video service in the weeks to come. Every platform based on visual content has wind in its sails, as these stats from November 2014 testify:
Credit: GlobalWebIndex
It is high time to jump on these platforms, but make sure you have a robust visual content strategy before you make your move. Your imagery must be value adding and should encourage fans and followers alike to click on your link.
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Key Points To Take Away
- – 83% of the stuff humans learn is visual!
- – More and more brands start to have a presence on Instagram and Pinterest
- – Roughly half of mobile users watch videos on their device
- – 54% of internet users share self-generated visual content (!)
- – Almost everyone agrees to say visual is impacting one’s purchase decision
Now check out the 18 stats that prove visual content is king in the full infographic from NewsCred:
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