wersm-twitter-what-happening-campaign

Twitter Isn’t A Social Network; It’s A Social News App

by • July 26, 2016 • TwitterComments Off on Twitter Isn’t A Social Network; It’s A Social News App6294

Twitter is being Twitter again. Despite being one of the largest social platforms out there, Twitter is still going through a deep identity crisis. Internal to start with; the app is still struggling to find stable growth, but external as well –  most users are still finding the platform difficult to use.

If you like our stories, there is an easy way to stay updated:

So, Twitter decided that it was time for a new communication/advertising campaign, hoping that this time it will help people understand what Twitter really is. Dubbed ‘See what’s happening’, the campaign focuses on showing how Twitter is where all the conversations are happening, where the news are shared and discussed.

Here it is…

So, what do you think?

My opinion is that this was a long-time coming. A few months back, Twitter stopped being classified as a social network on the Apple App Store, preferring to become the #1 app in the News category. Also, the many deals the company has been signing for live coverage of sports and events, are a definite sign of what Twitter aims to be in the future.

If you like our stories, there is an easy way to stay updated:

So, what’s happening people?


[wysija_form id=”5″]

Did you like this post? Subscribe to our Newsletter!

We don't spam, we will just send you a daily email with the best of our posts.




Comments are closed.