Twitter is very busy. Busy striking deals with live sports broadcasters. And its roster of broadcasters is growing fast. Following last week’s deal with Pac-12, Twitter is now adding Campus Insiders games to the lineup.
The new deal with Campus insiders will add live broadcasting rights for over 300 college sports events but it will also add breaking news, match analyses and highlights for sports like lacrosse, soccer, baseball, football, field hockey, water polo, basketball, volleyball, and more. This content will be produced by Campus Insiders itself and the ACC Digital Network.
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Twitter is in a very good position with regards to live streaming – and it does not ignore it. As Twitter’s CFO Antony Noto explains,
[quote]Twitter is the fastest way to see what’s happening in sports. Our partnership with Campus Insiders will bring live streaming video of college sports directly to the people who are already talking about it on Twitter, all on a single screen.[/quote]
The company seems to have found its niche in live broadcasting lately, and is quickly adding as many sports broadcasters to its deal roster as possible. We have realised that Twitter is an excellent second screen for live sport. And “why is this important?” you might ask. Well, Twitter is well on its way to becoming the top live sports companion. And that is going to be huge!
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