“Data”, a recent ad by Ogilvy Johnnesburg, originally created to advertise the company Cell C, a leading mobile provider in South Africa, wondered how social media interaction could take place in real life.
Just think how different life would if we used a Polaroid instead of Instagram or if updating a status required you to shout it aloud in public. This film challenges the audience to think outside of the box, and imagine a world without social media.
Here is what life would be like without data:
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