Unsurprisingly, social media is continuing to force 'traditional brands' from their comfort zones, and rethink much more than the content they produce. Instagram, in particular, is a BIG driver of this.
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70 years after David Ogilvy founded his own agency in New York, that agency is being "re-founded," with a new logo, branding, structure, new services, and course a brand new digital collaboration platform.
What is hot, yellowish and can "burn" you? Fire, you would say. No. In its latest advertising campaign, KFC replaced fire with Hot&Spicy fried chicken. And it is absolutely awesome.
Hiya! In case you didn't know, we now have a Job Site as well. Our goal is to help employers find talent from a niche pool of social media and digital marketing experts and seekers find a …
Let’s discuss the most controversial topic in our industry right now. Diversity. Undoubtedly, there are issues surrounding diversity, or the lack thereof. Everyone's talking about it, but no one seems to be doing anything about it. …
“Data”, a recent ad by Ogilvy Johnnesburg, originally created to advertise the company Cell C, a leading mobile provider in South Africa, wondered how social media interaction could take place in real life.Just think how different life would if we used …
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