YouTube’s Chief Product Officer, Neal Mohan, took the stage at VidCon last week to announce new opportunities for creators to monetise their content and more.
Over the last year, YouTube built on some of its creator monetisation options and added several others. For example, Super Chat is a feature that “allows fans to purchase messages that stand out within a live chat during live streams and Premieres,” and there are now over 90,000 channels that have received Super Chats.
The amounts that some streams are earning are no laughing matter – some are earning over $400 per minute! Super Chat is now the number one revenue stream on YouTube for nearly 20,000 channels – that’s an increase of over 65% from last year.
Now, YouTube is introducing a new feature called Super Stickers. The feature allows fans “to purchase animated stickers during live streams and Premieres to show their favourite creators just how much they enjoy their content.” They will come in several designs in different languages and categories like gaming, fashion and beauty, sports, music, food, and others.
Following up on its Channel Memberships, that allow fans to pay a $4.99 monthly fee to get unique badges, new emojis, and access to special perks (exclusive live streams, extra videos, or shoutouts), YouTube is now adding membership levels – one of the most-requested features. Membership levels allow creators to set up to five price points for channel memberships. Each membership can come with its own perks.
YouTube says it has been testing membership levels “with creators like the Fine Brothers Entertainment on their REACT channel, who have seen their memberships revenue increase by 6 times after introducing two higher-priced tiers.”
In addition to the above, YouTube’s Merch shelf with Teespring – a feature that allows creators to sell merch to their fans directly from their channels – is getting five new partners. Eligible creators can now merchandise with Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth.
YouTube is also now helping creators amplify their positive impact with several new features. The first – Learning Playlists – “provide a dedicated learning environment for people who come to YouTube to learn.” Learning Playlists offer organisational features that “provide more structure, dividing a collection of videos into chapters around key concepts, starting from beginner to more advanced.”
Recommendations will be hidden on the watch page, to allow viewers to focus on the lessons. Learning Playlists will start with content from partners like Khan Academy, TED-Ed and Crash Course.
Finally, YouTube is moving YouTube Giving out of beta, allows creators “to use their voice on YouTube to support the charitable causes they care about.”
The feature will now be available to thousands of creators in the U.S. within the next few months! All they have to do is select a nonprofit to create a fundraising campaign next to their videos and live streams, and fans will be able to donate directly via a “Donate” button.
More from Youtube
YouTube Brings Shopping Features To Shorts
YouTube is testing affiliate marketing and in-app shopping features on Shorts, less than a week after TikTok began testing similar …
Get Ready To Choose Your YouTube Handle
YouTube is introducing handles to make it easier for members to find and connect with each other.Your handle will be …
YouTube Now Lets You Add A Voiceover To Your Shorts
YouTube is adding one of its most-requested features to Shorts; the ability to add a voiceover, like narration and original …
YouTube Starts Adding Watermarks To Downloaded Shorts Clips
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
