A few months after Snapchat announced its Lens Studio – giving artists and developers the ability to create their own World Lenses – it is now opening the platform to allow face filters as well.
Since Snap introduced Lens Studio in December of 2017, users have created over 30,000 custom lenses that drew over a billion views. As of this week, AR lenses can also be face filters, as the ability to create custom face filters in Lens Studio is introduced. Additionally, the platform will also now support the ability to add GIFs to custom lenses, as GIPHY’s library has also been integrated.
The new features introduce new templates including Face Paint, Photo, Distort, Trigger, 2D and 3D Objects, and Baseball Cap, that use facial recognition to place animated elements in the right place on the AR masks.
And while Create Your Lens launched earlier this year is designed for users who don’t have any 3D design experience, the Lens Studio itself was created for artists and developers with technical know-how. Still, the creation of new lenses and face filters is made relatively easy.
The integration GIPHY’s GIF library is also a fun extra, as it allows users to use Lens Studio to mix 3D objects and GIFs as well. Custom filters will be added to Our Story within Snapchat (swiping up will allow users to access them) – for all users to use as long as they are public. Snapchat’s Discover tab will also feature some of those custom lenses.
With the update, Snap is also introducing an Official Creator Program, for top creators on the platform to get new features first and try new things.
You can download Lens Studio for free, here.
You might also like
More from Snapchat
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute. Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
