A few months after Snapchat announced its Lens Studio – giving artists and developers the ability to create their own World Lenses – it is now opening the platform to allow face filters as well.
Since Snap introduced Lens Studio in December of 2017, users have created over 30,000 custom lenses that drew over a billion views. As of this week, AR lenses can also be face filters, as the ability to create custom face filters in Lens Studio is introduced. Additionally, the platform will also now support the ability to add GIFs to custom lenses, as GIPHY’s library has also been integrated.
The new features introduce new templates including Face Paint, Photo, Distort, Trigger, 2D and 3D Objects, and Baseball Cap, that use facial recognition to place animated elements in the right place on the AR masks.
And while Create Your Lens launched earlier this year is designed for users who don’t have any 3D design experience, the Lens Studio itself was created for artists and developers with technical know-how. Still, the creation of new lenses and face filters is made relatively easy.
The integration GIPHY’s GIF library is also a fun extra, as it allows users to use Lens Studio to mix 3D objects and GIFs as well. Custom filters will be added to Our Story within Snapchat (swiping up will allow users to access them) – for all users to use as long as they are public. Snapchat’s Discover tab will also feature some of those custom lenses.
With the update, Snap is also introducing an Official Creator Program, for top creators on the platform to get new features first and try new things.
You can download Lens Studio for free, here.