Get ready to recreate the dancing hot dog sensation all over again. Now everyone can create interactive augmented reality lenses and stickers, with Snap Inc’s latest product, Lens Studio.
After the success of community Geofilters, Snap Inc. is now giving the opportunity to creators worldwide to submit their own designs to Lenses and publish their augmented reality experiences and creations for other users to discover.
Lens Studio is a free desktop app for Mac and Windows. It comes with tons of documentation and tools to bring the creations to life. After successfully submitting a design, creators will be given a special Snapcode, which they can use to promote their lens.
This new tool comes straight after Snapchat’s massive design overhaul, which decisively draws a line between users and publishers and aims at making the app easier to use, by getting rid of the rather chaotic UX/UI.
Personally, I think that this is winner move for Snapchat, which appeals to both individual creators and businesses alike. Both groups can bring awareness to their products and services. For those doubting Snapchat’s influence, while it’s still struggling with user growth, it’s still the network of choice among younger users. On that issue, crowdsourced lenses can work favourably for Snapchat, as users can get intrigued by new content and re-engage with the platform.
Moreover, despite facing relentless competition from Instagram, which is more popular in terms of total users, Snapchat is setting the pace here, by allowing a high level of personalisation. Crowdsourced lenses -or filters for that matter- is a feature not yet found or replicated on Instagram Stories.
The video promoting the new tool looks fascinating and I will keep my eyes peeled to see how creators use it and all the new lenses which will be produced.
You can download and find out more about Lens Studio here.
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