Get ready to recreate the dancing hot dog sensation all over again. Now everyone can create interactive augmented reality lenses and stickers, with Snap Inc’s latest product, Lens Studio.
After the success of community Geofilters, Snap Inc. is now giving the opportunity to creators worldwide to submit their own designs to Lenses and publish their augmented reality experiences and creations for other users to discover.
Lens Studio is a free desktop app for Mac and Windows. It comes with tons of documentation and tools to bring the creations to life. After successfully submitting a design, creators will be given a special Snapcode, which they can use to promote their lens.
This new tool comes straight after Snapchat’s massive design overhaul, which decisively draws a line between users and publishers and aims at making the app easier to use, by getting rid of the rather chaotic UX/UI.
Personally, I think that this is winner move for Snapchat, which appeals to both individual creators and businesses alike. Both groups can bring awareness to their products and services. For those doubting Snapchat’s influence, while it’s still struggling with user growth, it’s still the network of choice among younger users. On that issue, crowdsourced lenses can work favourably for Snapchat, as users can get intrigued by new content and re-engage with the platform.
Moreover, despite facing relentless competition from Instagram, which is more popular in terms of total users, Snapchat is setting the pace here, by allowing a high level of personalisation. Crowdsourced lenses -or filters for that matter- is a feature not yet found or replicated on Instagram Stories.
The video promoting the new tool looks fascinating and I will keep my eyes peeled to see how creators use it and all the new lenses which will be produced.
You can download and find out more about Lens Studio here.
You might also like
More from Snapchat
Snapchat Spotlight Already Has 100 Million Monthly Users
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.
Snapchat Confirms It Is Testing Dark Mode
According to multiple reports, Snapchat is testing dark mode on iOS with a small percentage of users.
Snapchat Shuts Down Donald Trump’s Account Permanently
Snapchat has announced its decision to permanently ban President Trump's account.
Snapchat Powers Up Snap Maps With StreetCred
Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
