Sprinklr and TikTok announced a new advertising partnership, bringing support for ad creation and management on the video platform.
TikTok’s meteoric rise, and current position as a leading destination for short-form mobile video, is leading more and more brands to take a closer look at advertising opportunities on the platform.
TikTok has quickly developed its advertising capabilities but is now starting to build partnerships with marketing platforms. The first of these is Sprinklr, which now lets advertisers plan, execute, analyze, and optimize TikTok in-feed video ad campaigns.
Sprinklr is now the first enterprise software platform to support ad creation and management on TikTok.
However, advertisers can already use it to run ads on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and Line.
The partnership with TikTok brings the ability to run in-feed video ads – immersive video experiences within a user’s “For You” homepage feed driving awareness and consideration more effectively. Furthermore, the ads have customizable CTA buttons that lead to external landing pages.
“Sprinklr’s partnership with TikTok presents an exciting opportunity for brands to target a highly-engaged Gen-Z and Millennial audience on a platform that promotes authenticity and creativity,” said Pavitar Singh, CTO, Sprinklr. “We’re thrilled to provide our customers with the opportunity to increase return on ad spend, improve productivity, and protect their brand reputation when managing TikTok ads.”
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Benefits For TikTok Advertisers
Advertisers using Sprinklr to run in-feed video ads have the following benefits:
Increase Return on Ad Spend
Sprinklr uses AI to distribute an ad budget depending on an ad’s performance and automates the ad bidding process. Sprinklr Smart Rules use real-time events to deliver ads that are both relevant and timely. Advertisers can automatically adjust ad content based on social media conversations, the weather, or even events.
In practice, a brand may decide to target specific ads to consumers in an area where temperatures change. For example, ads for cold beverages when the temperature increases, or ads for hot beverages with the temperature decreases.
Improve Advertiser Productivity
Advertisers get access to real-time reporting with customizable reporting dashboards that help them discover insights and improve their advertising strategy.
Furthermore, they can streamline their ad creation with Sprinklr’s automation that helps drive real-time collaboration between brand and agency teams.
Protect Brand Reputation
Advertisers can protect their brand reputation “with an auditable governance structure,” which allows them to manage user access to posting TikTok ads, depending on an employee’s roles and responsibilities.