It’s not just a rumour; it’s going to happen this time. According to reports, WhatsApp has confirmed that it will be monetising its Status section with ads.
Ever since WhatsApp stopped charging its users a fee, the question on all of our minds has been: “How will it sustain its business?” Well, lots of rumour and around two years in between, we finally have an answer that is clearer than ones before it. Apart from discussing monetising some other business features recently, WhatsApp has now confirmed that it will be putting ads in Status – aka WhatsApp Stories.
WhatsApp’s VP Chris Daniels told Outlook India: “We are going to be putting ads in ‘Status’. That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”
So, unfortunately, those who kept some hope that Facebook wouldn’t eventually use ads to monetise the app will now be disappointed. However, despite the assurances we got back in 2016, this move has been a long-time coming – as anyone keeping up with the news can attest. According to reports, WhatsApp co-founder Brian Acton also recently hinted that Facebook was planning to use ads on the app before it had even acquired it.
In any case, this week’s confirmation brings up several questions – the first being “when?” The second regards how it will all work. Will WhatsApp be integrated as a placement in Facebook’s Ads Manager like Instagram was? We simply don’t know the answer to either question. But since this is just a first indication, I assess that we could expect it after around F8 in 2019.
You might also like
More from WhatsApp
A change spotted in WhatsApp beta limits the sharing of regular messages (not just frequently forwarded ones) with multiple chats.
WhatsApp announced its first global brand partnership with Milwaukee Bucks forward and 2021 NBA All-Star MVP Giannis Antetokounmpo.
Α new feature allowing users to migrate chats from Android to iOS has been spotted on both OS updates for …
Whatsapp has launched a pilot program to test the ability to send and receive instant payments with a simple chat …
Spotify is reportedly introducing a TikTok-like vertical video feed with music videos songs in a new dedicated Discovery tab.
WhatsApp will now let users link up to four iOS or Android devices to one account without compromising privacy.