WhatsApp has announced a host of new powerful features for businesses that want to communicate with their customers.
Since last year, WhatsApp has been building and testing new tools to help people and businesses communicate with each other more effectively. Now, it has announced an expansion of support for businesses that “need more powerful tools to communicate with their customers” with its WhatsApp Business API.
Here are the new features.
Request helpful information: Businesses can now send information like shipping confirmations or boarding passes to users who provide their mobile number to them “on their website, on their app, or in their store.”
Start a conversation: Businesses can now run Facebook ads with a click-to-chat button, or add the click-to-chat button to their website so that users can quickly message them.
Get support: Some businesses will now be able to provide “real-time support on WhatsApp to answer questions about their products or help you resolve an issue.”
Users will have full control over the messages they receive and can block any business easily. With the features, WhatsApp is also monetising its platform, as businesses will have to pay to send certain messages “so they are selective” and they don’t clutter up users’ feeds. Businesses can respond to messages for free, only if they answer within 24 hours; those that respond after that time will be charged.
Finally, as WhatsApp explained in its blog post announcing the new features, “messages will remain end-to-end encrypted.”
If you are a business interested in using one of these new tools, you can find out more information here.
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