After months of trial, Pinterest is now ready and is gearing up the launch of Promoted Pins on New Year’s Day.
Pinterest had been testing Promoted Pins with a few selected partners for the last 8 months now. Last September, the company released an analytic dashboard to help brands track the performance of the pins they promoted. Today, Pinterest confirmed that the program will be available to all advertisers on January 1.
Pinterest claims that brands who participated in the beta program saw that Promoted Pins brought an average of 30% increased in “earned media” during the campaign, but also continued to get more views in the month following the campaign. However, the test also showed that Promoted Pins were repinnned on average 11 times, the same as a normal pin made by one of the site’s users.
Pinterest Will Help Advertisers
Once the Promoted Pins program rolls out, Pinterest says advertisers will have access to more ad formats and advanced targeting.
But the big news is that the company will also lunch Pinstitute, a website that will host workshops and webinars to show advertisers how to leverage Promoted Pins.
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