As part of the next stage of a worldwide rollout, Twitter has announced the expansion of its Stories-like Fleets feature to Japan.
Earlier this year, Twitter announced the rollout of its own Stories-like feature offering users the ability to create and share vertical content that disappears after 24 hours.
The feature, which Twitter says is a lot like Stories – but also quite different – has so far been rolled out in Brazil, India, Italy, and South Korea.
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https://twitter.com/TwitterJP/status/1326298669461639168
You might think this is quite random, but the truth is that Japan is quite important for Twitter with over 50 million users. This represents the second-largest market for Twitter around the world.
https://twitter.com/TwitterComms/status/1263496884238204939
Fleets have been doing rather well so far, and Twitter is working on upgrades that will help them appeal to a wider audience. The expansion to Japan could represent the beginning of a wider rollout to bigger and more significant markets.
Fleets are expected to offer brands the ability to connect more effectively with their audiences on Twitter – especially those with a large following. The feature lets users upload longer video content – up to 2:20 in length, while some publishers are already able to upload videos up to 10 minutes long.
Finally, Stories are a very familiar format to all, therefore Fleets may help bring an increase of users who don’t want to use Twitter the traditional way.