After launching Fleets – its own Stories format – in Brazil and Italy, Twitter has now announced the feature’s rollout in India.
With the popularity of the Stories format increasing day-by-day, Twitter started testing Fleets – its own version of Stories. The rollout started in Brazil in March 2020, and then expanded to Italy in May 2020. Now, Twitter is bringing Fleets to India as well.
A lot like Stories on other platforms, Twitter’s Fleets let users post content that disappears 24 hours after being posted. The difference here is that Fleets can’t actually receive Likes, Replies, or Retweets.
Related | With ‘Fleets’ Twitter Is The Latest Platform To Test Ephemeral Stories
Fleets sit at the top of a user’s profile and anyone can view them, even if they are not following someone. Fleets don’t appear in the Twitter feed, they don’t show up in Search or Moments, and cannot be embedded on external websites.
💭Fleets make it easier for people to share their thoughts
💭People are finding it simpler to start convos with Fleets and are starting to Tweet/DM more too https://t.co/JXpg7cxjUJ— Twitter Comms (@TwitterComms) May 21, 2020
After testing Fleets in Brazil and Italy, Twitter received positive feedback. The company says they make it easier for people to share their thoughts, help them start conversations, and lead them to Tweet/DM more.
Twitter also says that “when people send a Fleet, they often share a number of thoughts rapidly.” And while it’s still early to say, Twitter has seen “less abuse with Fleets as only a small percentage are reported each day.”
In any case, Twitter is taking its time to roll out Fleets slowly and in a controlled fashion, and it’s probably best to do so.
India is significant for Twitter, as it’s the platform’s 8th biggest market based on usage, currently, with roughly 13 million Indians using the platform. Together with Brazil and Italy, there are more than 30 million Twitter users who have access to Fleets.
We don’t know whether or not Twitter will go global with Fleets the next time it decides to expand, but it looks likely – unless it runs into any big issues after rolling out to India.
You might also like
More from Twitter
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
Quote Tweets Get Their Own Counter On Twitter
“Tweets about a tweet add more to the conversation.” Twitter makes Quote Tweets easier to find with a new counter …
Twitter Now Provides More Context About Who Sent You DM Requests
Twitter has announced a new feature that gives you more information about users who send you unsolicited DM requests.
Twitter Finally Launches Its New Rebuilt API
Twitter has finally made its v2 API available to developers - totally rebuilt for the first time since 2012.
Twitter Is Rolling Out Its Reply-Limiting Feature Globally
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …
TwiTok? Twitter Enters Talks To Acquire TikTok
Twitter has reportedly entered talks to acquire TikTok's US operations, after President Trump gave TikTok a 45-day ultimatum, to sell …
Desktop Users Can Now Read Twitter DMs Directly On Their Timeline
Twitter DMs are now easier to access as the platform has quietly rolled out a new feature that will change …
Twitter Could Be Working On A New Subscriptions Platform
Twitter seems to be working on a new subscription platform, according to a job opening posted on the company's corporate …
For Juneteenth Twitter Put Up Billboards Highlighting Black Voices
For Juneteenth, Twitter turned several real tweets into billboards that were advertised in cities that play an important part in …
