Apart from growing fast, TikTok also wants to prove that its ad-game is strong. According to reports, the platform is testing a number of new advertising features with some agencies including, more recently, interest-based ad targeting.
According to a recent report from Digiday, TikTok’s ad platform is testing several advertising features, including (but not limited to) custom audiences, pixel tracking, as well as age, gender, location, OS, and device network targeting – and now interest-based ad targeting as well.
It’s not clear as to what interest categories are being offered, but according to Digiday’s report “one buyer said they expected the options to be similar to Snapchat’s lifestyle categories.”
The ad platform is currently in beta for a limited list of agencies but its abilities are fast gaining attention among marketers who are hoping for a wider rollout soon. According to the same report, TikTok execs have been telling agencies that the beta of its self-serve ad platform may be released more widely next month.
And while this is an interesting prospect for many, it’s also unclear as to what kind of results TikTok can drive. Case in point, a March 2019 survey from Digiday+ ranked TikTok as having the least effect targeting capabilities.
In any case, interest-based targeting would certainly help generate further interest from marketers, many of whom still view TikTok as a bit of a fad, rather than a serious consideration for their activities. Many are very interested in TikTok’s highly engaged young audience, but that’s about it. For now, TikTok needs to prove itself in terms of driving results.
You might also like
More from TikTok
Netflix Sensation Bridgerton Could Soon Be The New TikTok Musical
After the success of the Ratatouille Musical, the current Netflix sensation Bridgerton could soon become the next TikTok Musical.
Ratatouille Raised Over $1 Million For The Actors Fund On TikTok
Ratatouille, the TikTok musical, helped raise more than $1 million to help support the performance industries during the pandemic.
These 176 Songs Topped 1 Billion Video Views On TikTok In 2020
In 2020, 176 songs topped 1 billion video views on TikTok with some passing the mark in as little as …
New TikTok Feature Filters Out Videos With Epileptic Seizure Triggers
A new TikTok feature will help people who have epilepsy filter out photosensitive content that could trigger seizures.
TikTok Signs Licensing Agreement With Sony Music Entertainment
TikTok announced a new licensing agreement with Sony Music Entertainment (SME) to allow creators to use the publishers' songs in …
TikTok Starts Telling You Why It Removed Your Video
TikTok is stepping up its content moderation on the platform and will now let you know why your video is …
Cocoa Bombs: Everything You Need To Know About The New Viral TikTok Trend
The cutest viral trend is taking over TikTok: Cocoa bombs, and they don't only look spectacular, they taste DELICIOUS too!
TikTok Gets Banned In Pakistan
Pakistan has banned popular short video sharing app TikTok, citing circulation of “immoral and indecent ” videos.
A Viral TikTok Video Just Tripled Fleetwood Mac’s ‘Dreams’ Sales
A TikTok video of a guy singing to the tune of Fleetwood Mac's 'Dreams' while riding is skateboard has amassed …
