You may not know this, but short-form mobile video app TikTok has not one, but two “lite” apps for developing markets. And they have had over 12 million downloads in the last 5 months.
TikTok, the Chinese media app (also known as Douyin) that allows users to create and share short videos has become very popular in the last year, particularly in the United States, where it takeover of Musical.ly has proven very successful. To target emerging markets, TikTok launched two “lite” versions of its app – one for Asian markets, and the other for India, Brazil, and Russia.
The first, launched in Thailand in August, is available across Southeast Asia, and is popular in countries like Indonesia, Vietnam, Malaysia, and the Philippines, and can be found on the Google Play Store as TikTok lite (yes, lowercase “l”). It currently has over 5 million downloads. And while India, Brazil, and Russia now have their own version (with an uppercase “L”), it was the first app that served those markets up until November 2018.
The second app launched in November, and distinguished by the uppercase “L” in its name, has seen the fastest growth of both, topping 7 million downloads in two months or so. This version has also been installed across many other countries, including Egypt, Brazil, Algeria, Tunisia, Russia, Ecuador, South Africa, Dominican Republic, Guatemala, Kenya, Costa Rica, El Salvador, Nigeria, Angola and Ghana, but India – the biggest market – has had the most significant effect on its downloads.
As TechCrunch reports, TikTok is currently one of the world’s most popular apps and has been downloaded over 887 million times. That’s not counting the downloads of its Chinese version, Douyin. ByteDance, the company behind the apps says it says its user base is over 500 million MAUs at the moment, which is quite impressive, yet not quite on par with other western social networking apps.
In any case, TikTok is growing fast and may be making other platforms a bit nervous as it does so. Both Facebook and Snapchat have been working on copying some of its features lately.
You might also like
More from TikTok
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Boosts Music Discoverability With NewMusic
TikTok NewMusic will help users find more new tracks, and artists can use the new feature to promote their music. TikTok …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
