Instagram is working on “Threads” – a new app for “constant, intimate sharing” between close friends. But is there really space for another messaging app?
You may think you don’t need yet another instant messaging app. You may also think that Instagram had one, and pulled the plug on it recently. You would probably be right in both cases. However, recent reports show that Facebook is internally testing a new instant messaging app for Instagram called Threads.
According to multiple reports, Threads is built to be a sister app for Instagram that allows for “constant, intimate sharing” between close friends. The app encourages users to share their location permanently and that’s only one of the “privacy” hurdles it would have to overcome; it also invites users to share their battery life in real-time. The latter is actually an interesting feature for groups of friends. And of course, it comes with many photo and video editing tools as well.
Facebook shut down Direct only months ago – the standalone equivalent of the Messenger app for Instagram – because it was not getting enough traction. So why would the company test a new direct messaging app? Some may say it is yet another attempt to take on Snapchat… Only time will tell.