The Sandbox now hosts a The Walking Dead area where gamers can play with characters from the beloved TV show, and buy land around it as NFTs.
In an announcement last week, The Sandbox introduced the new game, offering fans a way to get closer to their beloved brand by buying virtual real estate close to The Walking Dead’s spot in the metaverse.
In the game, players will have a chance to re-create playable stories, use characters from the show, and build in-game assets to use or sell in The Sandbox’s marketplace, which is gaining momentum with players buying and selling user-generated game items and virtual land sold as NFTs.
Land on The Sandbox metaverse is becoming increasingly popular. Properties are sold as NFTs and just two land sale events in the month of February generated $2.8 million for the company.
The Walking Dead was made famous by the 11-season TV series, however, the story and characters are based on the original American post-apocalyptic horror comic book series from Skybound Entertainment. The partnership with The Sandbox brings the beloved brand to new audiences and new types of media.
Animoca, the company that owns The Sandbox, describes its project as “part virtual real-estate, part amusement park,” and already lists partnerships with beloved brands like The Smurfs, Care Bears, Atari, Deadmau5, and CryptoKitties.
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