Rap trio Migos are entering the metaverse with a collection of avatars and digital wearables inspired by their latest album, “Culture III.”
After Cardi B, Rihanna, Justin Bieber, and even Russell Westbrook, Migos have also geared up to enter the metaverse in style, with avatar technology company Genies. Hot on the heels of their Culture III album release, the rappers are launching a collection of avatars, blockchain-backed collectibles, and wearables inspired by ‘Culture III.’
Fans will be able to purchase, collect, and resell, the blockchain-backed collectibles on the Genies Marketplace.
Commenting on the move, Jake Becker, Head of Talent Relations at Genies, explains that “the Genies’ universe is curated by culture,” and “there isn’t a more perfect fit than introducing Migos to the Genies family. Migos IS culture.”
The announcement came just days after Migos released their Culture III album – the latest in their Culture trilogy, and fourth studio album since their formation back in 2008.
Migos chose Genies, the main global player when it comes to avatar technology, to express their authentic digital version in a number of styles.
The three Migos – Quavo, Offset, and Takeoff – shared their enthusiasm about the project. “Migos got your metaverse drip on lock,” said Offset. “The Genies platform will allow us to further engage and give meaningful experiences to culture.”
Quavo also added that “coming out of the pandemic, this industry has changed forever. When it comes to the metaverse, if you want more Migos, you get more Migos.”
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