The Top 5 Social Media News Of This Week

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This week, Mark Zuckerberg announced his objective: 5 billion Facebook users by 2030. While this might seem a bit gigantic, or possibly out of reach, it certainly makes a statement, Facebook is not going away anytime soon.

Mark Zuckerberg announced his objective: 5 billion Facebook users by 2030.

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And the world’s leading social network is not one for status quo. New features are rolled out every week, trying to please both publishers and advertisers, but the regular users too. For example, Facebook has now started to ask qualitative feedback from users, with the aim to serve them more of the content they really like. On the other side, with audience optimisation, the platform aims to help publishers get more from their Facebook efforts.

This week, we also looked into a very trendy subject: influencer marketing. In fact, our goal was to demystify the concept and explain the main advantages and differences between what are commonly called influencers and advocates. You will find that it often comes down to celebrity and money and whether it is your brand that provides or borrows equity.

The main difference between influencers and advocates: earned or borrowed equity.

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So are you ready for this week’s Top 5 trending news on We are Social Media?

	You Can Now Create Posts In Multiple Languages On Facebook – Are you a big shot global community manager? Or maybe your country has more than one official language and you need to cater to different communities within one same Facebook page? No matter what the reason is, you can now create posts in multiple languages on Facebook pages. And yes, that’s awesome.
	Influencer Marketing vs Brand Advocacy: Which Strategy Should You Go For? – In a world in which word-of-mouth influences people more than ever, using at least one of the above two as part of your marketing strategy should be high on your to-do list. The truth is, while they serve the same purpose, they are in no way similar.
	Facebook Launches Audience Optimization For Publishers – Facebook relies on publishers to inform, entertain, and thus retain users. So, it makes perfect sense to help them understand their audience much better. To help publishers reach and engage their audiences, Facebook is replacing Interest Targeting with Audience Optimization – an organic targeting tool with some very cool features.
	Nike Launches its First Ever Scripted YouTube Series – Even amidst a vast array of fast-growing competitors, YouTube remains the number one platform for branded video content. Nike is one of the brands that has shown long-term interest in the platform, and the sportswear brand is once again betting on YouTube to draw attention, with its first ever scripted video series.
	Facebook News Feed Is Using Qualitative Feedback to Show Relevant Stories – Everyone complains that Facebook’s organic reach keeps falling. Though, despite what many believe, the company is constantly tweaking its News Feed in order to show you the stories that actually matter to you. So, if you’ve recently been asked what you like to see on your News Feed, now you know why.