Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you test multiple variations of non-ad video posts.
Subscribe to our Newsletter
Welcome to this week's top social media stories! Your Facebook organic impressions are about to take another hit, Instagram is testing 'Invites' for events in Stories and Uber will finally let you ride with your …
Your organic Page impressions may soon drop as Facebook is rolling out a change to how it counts real impressions to better match its ad metrics.
Facebook is changing the way it calculates reach on organic page posts, bringing it on par with the way it calculates reach on paid posts. The company also redesigned its Page Insights on mobile, to …
Do you believe social has become a “pay-to-play" medium? That content cannot succeed without media dollars? You are 100% right, but you are also wrong.Surprising? Not really. Most marketers strongly believe that without paid media, …
Guess what? Facebook is tweaking its News Feed algorithm again. Why? Because Facebook claims it can now predict more of the stories you will like.[Tweet "Facebook claims it can now predict more of the stories …
Marketers are are worried! Organic reach is melting away like ice in the sun, and "disappearing" they say. Some even claim organic reach is already dead on social media, and now it’s “pay to play” or …
This week, Mark Zuckerberg announced his objective: 5 billion Facebook users by 2030. While this might seem a bit gigantic, or possibly out of reach, it certainly makes a statement, Facebook is not going away …
One of the most talked about controversies with Facebook lately has been its continual decline of organic reach - as of March 2015, average organic post reach was at an all-time low of 2.4%. Also Read: …
Social media marketing is no longer about businesses only. Some people, who have managed to grow very large followings, have become the new "brands." In fact, traditional brands now heavily invest in these "branded" individuals to …
That has to be the one million dollar question, right?Yes, organic reach is dropping at a dramatic rate - I'm sure you have all noticed. While it penalises social media marketing, degrading organic reach is a logical move …
You may never see updates from pages - because you never interact with them - but it's cool to know when and where they might be hosting an event, right? No worries, Facebook has taken care of …
Facebook finally did it. As of this week, Facebook now lets friends send and receive money through Messenger. Big step? Maybe not, but that surely will not please Evan Spiegel and its SnapCash feature.[Tweet "Facebook launched …
I talk to many people about social media everyday - mostly about Facebook. One of the topics that always comes up - and we end up discussing longer - is Organic Reach on Facebook and how much it …
If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. If not, don't worry, you will soon find out what Earned Organic Reach is on Facebook and …
We hear marketers complain every day about how Facebook's algorithm changes have made their organic reach plummet... But all we hear is the negative. The algorithm changes have made content a lot more targeted and …
1
The Top 5 Social Media News Of This Week
How needy do you think you are? This might sound a bit harsh, but it seems Instagram has already decided for us. In a recent search, Elliot Murray found that Instagram has a bunch of …