Are you a big shot global community manager? Or maybe your country has more than one official language and you need to cater to different communities within one same Facebook page? No matter what the reason is, you can now create posts in multiple languages on Facebook pages. And yes, that’s awesome.
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Facebook has introduced the new feature quietly, but page admins now have a new setting that allows them to write posts in multiple languages.
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The feature is turned off by default, so you will need to activate it yourself. For this, visit your general settings on you Facebook page, scroll down a bit and you will find the “Post in Multiple Languages” option, just between “Similar Page Suggestions” and “Comment Ranking.”
Once you have activated the feature, you will be able to add as many languages as you want when writing up your posts on Facebook. You get to choose what the default language is. In the example below, you can see ours is English. Once you have typed up your message, click to select another language and you will be prompted to write up the relevant version of your post. Once you’re done, simply hit “publish” as you would normally do.
Once published your post will be displayed in your default language (possibly the local language on global pages but we have not been able to check this) and users will be able to switch from one language to another, as per the below screenshot:
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I think this is a very clever addition for page admins. I can personally think of countries where more than one language is spoken and where this sometimes can be a touchy subject (Hello Canada, Hello Belgium) and I imagine how this new feature could give CMs a certain peace of mind.
And of course, this is a great tool for global brand pages! Well done, Facebook!
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