Pinterest has reached a milestone recently with now more than 70 Million worldwide users. And not only that, but Pinterest is now seen as a leader for visual social networks as it contributes to creating more business leads than other visual platforms such as Instagram or Vine.
After using the social pinboard mostely as a way to promote photos of their products and recipes, the world’s largest brand are now moving to make their own users create content for them. And a new form of paid advertsing has arrived with companies like Pinbooster running paid influencer media campaigns for brands such as: Whole Foods, Walmart, and Yoplait.
“Because Pinterest is such a visual, search-focused, aspirational network, it’s so much better for eCommerce than any other platform,” explained Pinbooster CEO Dave Weinberg. “And because it is aspirational, users are coming on and finding all these things they love in these different categories because they’re hoping eventually they’ll have the opportunity to try, build, or buy them themselves.”
A new infographic released by Pinbooster, the leading advertising platform for Pinterest, has compiled some of the most compelling numbers on one of the most powerful demographics on the network, women (who currently make up 80% of all Pinterest Users).
Related Stories:
- 15 Amazing Facts About Facebook in 2013
- How You Can Use Social Media to Increase In-store Sales
- How Social Commerce Could Be A Business Booster [Infographic]
You might also like
More from Pinterest
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.
Pinterest Introduces Its First-Ever Original Content Series
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …
