2013 was a great year for social media marketing and the outlooks of 2014 show how things are only starting. And it seems trends are again on content marketing though with the need for a more personalized experience.
Also Read: The Era of The Content Beast [Infographic]
Alongside content marketing, social e-commerce will finally develop and become the norm while paid media will start to dominate social media for brands. Needless to add that mobile will of course gain an even greater share and users will be looking for richer and custom experience in their interactions with brands.
Key Points to Remember
- – It’s time to apply the 80/20 rule on your content (80% content creation and 20% curation)
- – Video and Image will rule
- – Mobile will dramatically increase its share
- – Advocacy and Passion will be the “sexy” attribute for your content strategy
- – Watch out for the digital rebellion: users know what they want now!
The folowing infographic from Talkwalker resumes all the top social media marketing trends for 2014.
Do you have any personal insight on how social media marketing will evolve over the coming months?
Related Stories:
- 17 Very Surprising Social Media Facts
- How Content Marketing Improves your Search Engine Rankings [Infographic]
- The Top 10 Companies You Should Follow on Social Media
You might also like
More from Experts Talk
This Year Will Permanently Change The Creative Industry
This year has redefined how we work and how we interact with one another. There is no doubt it will …
3 Courses To Help You Get Discovered On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you get discovered on Facebook and Instagram.
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
