Yet another study—this one based on ethnographic, not statistical, research—claims that teens are leaving Facebook in droves. But where Facebook is going, it might not need them.
Also Read: Gen-Yers and Social Media
“Facebook is not just on the slide – it is basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research team, who is professor of material culture of University College London.
It comes as no surprise that young people are abandoning Facebook. The company admitted in its October earnings call that the company was losing favor with teens, specifically daily active users.
But you know what? It might just not matter at all!
Mark Zuckerberg has admitted he wants Facebook to be “the best personalized newspaper in the world.” And this might just not be for teenagers indeed. Facebook might be losing popularity with teenagers, but that’s not the market the company is trying to court. Parents, in fact, are the target.
So while teens spend their days snapping each other, Facebook will continue to cater to a market better suited for both its advertisers and publishing partners.
The experience might even get much better for true Facebook users. What is your opinion?
- Teens Best Choice:Tumblr & Instagram [Infographic]
- Social Media Generation Gap – Teens vs. Adults [infographic]
- 5 Emerging Social Networks You Should Care About
You might also like
More from Facebook
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
Facebook is changing its News Feed algorithm again - this time to prioritize original news reporting and transparent authorship.
Facebook continues its fight against fake news with a new notification warning you when you are about to share old …
Facebook has announced an additional commitment of $200 million to support black-owned businesses and organizations.
Facebook successfully removed ads published by the reelection campaign for President Donald Trump because they used Nazi iconography.
Facebook is adding more countries to its blood donations feature to help fight shortages caused by shelter-in-place orders due to …