Also known as Gen-Y, Millennials are broadly defined as those born from the early 80’s to the early 00’s. They are in fact the empowering generation, the new adults, the new executives, the ones that will shape tomorrow’s world.
This is the reason why it is so important for brands to understand how to address Millennials, especially when it comes to social media, their domain of predilection.
Millennials are very active on social media and they follow brands they love, but almost only because they are looking for free stuff, discounts or competitions. They are a difficult target to satisfy and they don’t like to be told what to like or talk about. And they love their privacy!
Check out this infographic by Digital Agency Render Positive for more detailed information on how your brand should address Millennials:
Millennials are already or will soon be your brand’s main market. Are you ready to talk to them?
- Twitter Success – Be Human, Forget Vanity
- Digital Marketer, Which of these 7 Types Are You?
- Gen-Yers and Social Media