For most social media managers, analytics is a ‘magic box’ which gives them presentation-ready reports, but truth be told, not a single report alone has ever transformed a business.
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If you thought that social media management is easy as pie and all about posting some funny stories every Friday, well, we are sorry to prove you wrong.
Employers don’t have it easy on social; not only do they need to take care of customers, but they also have to build strong employer brands.
2016 has come to an end, and it's time to look back, take toll, and plan ahead for a more productive 2017. There's no better way to do so than to look at how social …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen!Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Most large companies and organisations are already using social media, hiring a person or a team of people to work on their presence, or getting a freelancer or an agency to do it for them. However, …
By now, there is an awful lot of articles telling you how you should behave on social from a company standpoint. However, we still see companies abruptly tweeting out links to their shop without a proper …
In 2015, I hope your company leverages social media as a tool to promote its products and services, share content, grow influence, and every other you-name-it. But is your company “socially-empowered”? Does it run an employee advocacy …
For some, Instagram is the first social network we check when we wake up and the last one to explore before we go to bed. For others, it is a window to creativity, art, perspective, …
Social media advertising is about grabbing the attention you want with pictures, words, targeting strategies and a budget. If you haven’t figured out you should be investing in social media advertising, then you’re behind the …
I am a big fan of optimization. I love features like Copy + Paste to avoid writing the same sentence more than once and I constantly use recipes in IFTTT to save time storing articles …
Instagram offers a great variety of tools and features to create the most captivating content online and has become the ultimate destination (and challenge) for digital marketers. If you're still contemplating on whether you should …
You have probably heard the news: YouTube is about to release 360-degree video functionality in the upcoming weeks. Instead of waiting for the launch to evaluate how you will incorporate it in your social media strategy, you …
Connecting e-commerce with social media platforms is so-hot-right-now. Twitter introduced 'Offers' cards, while Facebook has incorporated 'Buy' buttons on its ads. Tumblr is the latest to join the trend. Also Read: Portrait of A Mobile Consumer As of …
Twitter wants publishers to use Vine videos and embed them into their sites, that's why it released a plugin, allowing editors to embed them directly into WordPress posts. Also Read: Vine Releases Improved App For iOS …
As Financial Times reports, Facebook is allegedly developing a new service, dubbed "Facebook At Work" that will be used by professionals that want to separate their personal from their business accounts. Also Read: Facebook Is Taking on …
It's not only about what is being said, but who is saying it, as well. Authority has been a challenging field for brands in social media, as there's so much saturation that it is difficult …
How To Handle Negative Comments on Social Media
It's easier to say speak negatively about something than to recognise its value. That's true for everybody. What's also true is that it's easier to criticise behind a screen than to say it face to face. Social …