Influencer Platform Buzzoole has teamed up with Nielsen to help brands and agencies to measure the "true reach" of influencers.
Facebook has been prolific with upgrading its ads measurement tools during the past few weeks. Today it announced another candy for advertisers and analysts who will now be able to measure brand lift on the …
Facebook is rolling out a tool for publishers to measure how their Instant Articles perform compared to their mobile web versions. Facebook launched its fast-loading Instant Articles format back in 2015, and since then, many publishers …
Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new markets globally, building on the broader relationship between the companies. Nielsen has provided measurement for Twitter mobile campaigns in the U.S. for …
It was a couple of years ago when Nielsen decided to take into account social conversations on Twitter, to measure TV ratings. On Thursday, the consumer and audience insights company announced that it will also be adding …
This is the list we have all been waiting for! As social media and all related marketing activities turn mobile, it goes without saying that the more we know about the most-used apps, the better we …
Many brands are investing quite a bit of resources into their Twitter presence without always being convinced of the ROI they eventually obtain. Brands are often confused as to what they should or should not …
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